By Design Manifesto is the personal expression space of Candi Luciano. Take a journey into my mind, learn what I believe and see how I create.


I Believe

I believe we can design for the outcome we desire.

I believe in a collaborative, creative, purpose and performance-driven culture.

I believe people care when they believe you do.

I believe who you choose to co-create with matters.


My Why

To co-create and have a positive impact on the lives of others by intentionally designing for a mutual outcome.

To change the world for small business success by advocating intentional creative thinking.

To build my personal brand as a key creative contributor by design so others hire me to bring value to their people and purpose.


My How

Organize to create space for innovative thinking.

Choose to co-create with those that align to a collective why.

Choose to invest in those who choose to invest in creating a new future.

Limit investment of energy on those who have made negativity their personal life mission.

Challenge the status quo by asking questions.

Align to or co-create a vision that motivates people by connecting their value to the purpose.

Execute to a plan and communicate with clarity.

Be bold, dream and harness the native genius in everyone.

Inspire everyone to stay optimistic and celebrate success throughout their journey together.


View my Portfolio to see creating and doing in action.


Read my Blog for your occasional dose of Candi.


These beliefs and statements are my own.