Hotelier Website Design
       
     
Give Back Branding
       
     
Hotelier Website Design
       
     
DIRECTION + DESIGN
       
     
UI DESIGN
       
     
WEBSITE + AD DESIGN
       
     
EMAIL CAMPAIGN
       
     
PRESENTATION DESIGN
       
     
Infusionsoft Cornerstone Branding
       
     
Corporate Health Fair logo
       
     
Branded Digital Marketing Campaign
       
     
SOFTWARE AD LOBS
       
     
Agency Print Collateral Design
       
     
ANNUAL REPORT + BROCHURE
       
     
Casino Member Website Design
       
     
GOLF PRINT COLLATERAL
       
     
Golf GPS Brand Identity
       
     
BRAND IDENTITY
       
     
Logo Design
       
     
Infusionsoft Dream Room
       
     
Landscaping Online Brand + Website
       
     
Designing Small Business Success
       
     
TECHNOLOGY BRAND IDENTITY
       
     
Legal Social Ad Campaign
       
     
BIO SCI BRAND IDENTITY
       
     
Mergers & Acquisitions Brand Identity
       
     
Manufacturing Logo Design + Digital Brand
       
     
shwaag.png
       
     
GAMING BRAND IDENTITY
       
     
ATHELETIC TRAINING LOGO DESIGN
       
     
Brand Name + Visual Identity
       
     
FINANCIAL SERVICES BRAND IDENTITY
       
     
PLASTIC SURGEON BRAND IDENTITY
       
     
BRAND JOURNALISM IDENTITY
       
     
Hotelier Website Design
       
     
Hotelier Website Design

Designed in 2011 while Creative Director of the Americas for TravelClick and still live in 2016 at hiddenpondmaine.com. Yes, I did the hands on creative design in Photoshop here for Hidden Pond Resort in Kennebunkport, Maine.

I have designed close to 100 sites in the hospitality space. This design was acknowledged as a 2011 HSMAI ADRIAN Awards Winner.

Give Back Branding
       
     
Give Back Branding

My brother/business partner and I witnessed a serious red light running accident in 2002 and it had a long lasting impact on us.

As a Red Means Stop advisory board member and Chief Creative Officer of Cobalt Creative, this brand identity was designed by our creative agency as our way of giving back.

Hotelier Website Design
       
     
Hotelier Website Design

This Vancouver hotel wanted sexy. Did I deliver?

DIRECTION + DESIGN
       
     
DIRECTION + DESIGN

As Creative Director of Fingerpaint Marketing Scottsdale, a pharmaceutical marketing agency, I got my hands dirty on a lot in 7 months with initiatives to:

• conceptualize and design ad campaigns
• design pitch decks
• pitch creative to prospects and accounts
• design logos and print collateral
• design mobile app prototypes
• paint walls and build art tables
• creative direct, art direct and design
• hire, train and fire
• hold ad team SWOT

Due to the confidential nature of this type of marketing, brand identifiers have been removed from these designs. The sizes are intentionally small here. And, I have more I simply cannot share at this time.
 

UI DESIGN
       
     
UI DESIGN

User interface design for a mobile app serving healthcare providers and HCPs. In collaboration with the UX designer, each screen is designed to ensure the UI visually communicates the intended path and optimal user experience. This mobile application prototype was created using Photoshop and InVision. 

Designed in 2017 while Designer for the Fingerpaint Marketing innovation team: The Perpetual Ideation Machine @ www.cloudaccessmarketing.com.

WEBSITE + AD DESIGN
       
     
WEBSITE + AD DESIGN

This was one of my first initiatives as Creative Director of Fingerpaint Marketing Scottsdale in 2016. Working in collaboration with a contract illustrator, the homepage hero, accent visuals and icons were created for this unique online pharma professional services brand.

The welcoming imagery is reflective of the personality of this specialized provider of outsourced sales solutions—Alamo Pharma Services—and the victorian home in which their main office resides.

The image on the wall is the ad design for the initial launch of the website and appeared in PharmaVOICE magazine.

EMAIL CAMPAIGN
       
     
EMAIL CAMPAIGN

When birthday lunch and gift expenses were cut, I suggested we do a branded email for each team member, as everyone deserves to feel special on the day they were born.

The copywriter and I collaborated to these pre-built email designs with fun and unique messaging for each one.

PRESENTATION DESIGN
       
     
PRESENTATION DESIGN

I have designed more presentation decks than any creative cares to admit. I have even been called "deck girl" in some circles. I confess, I can geek out on these as I believe they are critical to the storytelling we must be able to do to sell our ideas.

Powerpoint became my friend.

Infusionsoft Cornerstone Branding
       
     
Infusionsoft Cornerstone Branding

Inspired it, designed it and pitched it to the Exec team. It was first launched at our Infusioncon 2013 small business conference. Today, the cornerstone branding design is core to our visual brand strategy.

Meet the Infusionsoft Cornerstone.

Just as every building needs a strong foundation, so too does every small business. 

Adapted from the shapes within our mark, the Infusionsoft Cornerstone represents our commitment to helping small businesses lay a foundation from which they will build, grow and succeed.

Corporate Health Fair logo
       
     
Corporate Health Fair logo

When Infusionsoft needed a brand for its Healthy, Wealthy and Wise fair, this mark inspired by the formula for a healthy workplace, delivered on the promise.

Branded Digital Marketing Campaign
       
     
Branded Digital Marketing Campaign

Infusionsoft offers valuable resources and education for small businesses every day of the year. Thrive 365 is the brand creative we concepted and executed for the overall positioning.

But we know summer can be a tough time for entrepreneurs. That’s why we started the ‘Own Your Summer’ program.

We partnered with experts like Daymond John, to help small business owners grow their businesses more intentionally so they can enjoy some leisure time doing what they love with the people they care about.

The campaign included 60 Days of Prizes and Giveaways, Mentoring by Daymond John, Vacation in Maui and Infusionsoft App and Setup, Random Acts of Small Business Delight, Small Business Summer Academy.

My role included overall creative direction, art direction and some hands-on design throughout the process. Collaboration with creative, demand gen, sales and marketing teams. Also direction of videos as: https://www.youtube.com/watch?v=rRipcKBrIkM and https://www.youtube.com/watch?v=QrQdh9G0eks

 

SOFTWARE AD LOBS
       
     
SOFTWARE AD LOBS

Ad-like objects to present concepts for digital marketing campaign to promote Infusionsoft's SAAS sales and marketing software for small business success.

Agency Print Collateral Design
       
     
Agency Print Collateral Design
ANNUAL REPORT + BROCHURE
       
     
ANNUAL REPORT + BROCHURE

Brochure design for Cyclone Commerce leverages a visual theme of Cats Cradle string game to support SIMPLY CONNECTED concept for this technology company's collaboration software offering.

UBICS 2001 Annual report carried a brand theme of UNITY > Community > Opportunity.

Casino Member Website Design
       
     
Casino Member Website Design

Design for Trump One card member rewards website.

GOLF PRINT COLLATERAL
       
     
GOLF PRINT COLLATERAL

Nike Golf Schools & Jr. Camps brochure AND PGA TOUR Academy rate card.

Golf GPS Brand Identity
       
     
Golf GPS Brand Identity

Logo design for handheld GPS device to track your game.

BRAND IDENTITY
       
     
BRAND IDENTITY
Logo Design
       
     
Logo Design

Logo design for Christ's Church of the Valley can be seen on buildings, vehicles and clothing all over the Valley of the Sun. Designed while Art Director at Hoskyns & Associates.

Photo taken from the CCV website.

Infusionsoft Dream Room
       
     
Infusionsoft Dream Room

One of our core values we share is we believe in people and their dreams. The concept for a chalkboard dream wall was my design thinking inception to create an interactive and inspiring dream experience for everyone who enters. Local artist, Jon Arvizu, created the colorful my dream is brand.

Captured here is the launch of dreaming by design and it was a special moment to see my creative dream come true. This wall is now full of dreams and many of which have been accomplished. 

Landscaping Online Brand + Website
       
     
Landscaping Online Brand + Website

Need a professional website design, but cannot afford a custom solution? I can can build you one in Squarespace.

Combining professional creative execution with their beautiful web templates, you can have a digital brand in a short amount of time.

Designing Small Business Success
       
     
Designing Small Business Success

Created this logo design, vittoriolandscaping.com site design and a "Friends Help Friends Start Small Businesses" sales and marketing campaign that took this entrepreneur from zero to greater success than his previous full-time position in less than 3 months.

Okay, so this client happens to be my husband as well so if you need the best landscape maintenance service in Scottsdale, give him a call.

TECHNOLOGY BRAND IDENTITY
       
     
TECHNOLOGY BRAND IDENTITY

iOasis, an incubator and office space concept for startup technology companies in Phoenix.

Legal Social Ad Campaign
       
     
Legal Social Ad Campaign

LinkedIn and Twitter ad designs to drive social engagement on flat-rate legal services from Osborn Maledon for start-up founders.

Created as VP of Digital Brand at I-ology

BIO SCI BRAND IDENTITY
       
     
BIO SCI BRAND IDENTITY
Mergers & Acquisitions Brand Identity
       
     
Mergers & Acquisitions Brand Identity

Software Equity Group—mergers and acquisitions for technology companies. 2 paths merging together and creating an upward arrow is symbolic of this brand's offering.

Manufacturing Logo Design + Digital Brand
       
     
Manufacturing Logo Design + Digital Brand

Created the logo design, strong to the finish tagline and lead the creative direction on the site design initiative for this small business. VP is a leader of distinction for manufacturing brands with this creative brand presence and positioning.

shwaag.png
       
     
GAMING BRAND IDENTITY
       
     
GAMING BRAND IDENTITY

I was directed to put myself into the mind of a 15 year old boy when designing this brand identity. How did I do with the spider like W mark?

ATHELETIC TRAINING LOGO DESIGN
       
     
ATHELETIC TRAINING LOGO DESIGN
Brand Name + Visual Identity
       
     
Brand Name + Visual Identity

The CEO and I collaborated to the OnQFinancal name and tagline and I designed the logo, print collateral and website to support the theme of Mortgages Simplified.

FINANCIAL SERVICES BRAND IDENTITY
       
     
FINANCIAL SERVICES BRAND IDENTITY

The CEO and I collaborated to the OnQFinancal name and tagline and I designed the logo, print collateral and website to support the theme of Mortgages Simplified.

PLASTIC SURGEON BRAND IDENTITY
       
     
PLASTIC SURGEON BRAND IDENTITY

Dr. John Williams is one of the best plastic surgeons in Scottsdale. Designed his logo and print collateral.

BRAND JOURNALISM IDENTITY
       
     
BRAND JOURNALISM IDENTITY

Came up with the name and tagline and designed the logo for this brand journalism identity with creative lead at Fingerpaint Marketing.